Selling a luxury home in Del Mar means standing out in one of North County's most competitive coastal markets, where pricing missteps and weak marketing show up quickly in a listing that lingers. Luxe Coastal Team specializes in selling luxury coastal homes in Del Mar and across North County San Diego.

John Finley and Elizabeth Papalia bring a combined 52 years of real estate experience to every Del Mar listing. John is a licensed broker whose background spans residential, land, commercial, investment, and ground-up development real estate, giving the team a wider view of pricing and positioning than most single-lane agents. Every listing runs through a Four-Stage Selling System: a market analysis to price the home strategically, a cost-versus-return review of what to fix or update before listing, professional staging to model-home standard, and marketing through eXp Luxury's reach across the US and in 23 countries, supported by a database of high-net-worth buyers and placements in publications such as Mansion Global, Robb Report, and The Wall Street Journal. Del Mar has already seen this system produce results directly: a listing on Avenue Ocean sold in just 16 days at full asking price, $4,300,000, and the team separately secured an oceanfront Del Mar Woods townhome for a repeat client before it ever reached the open market.

For homeowners in Del Mar planning to sell, Luxe Coastal Team offers a repeatable, evidence-backed system tested directly in this market.